I build the teams, frameworks, and products that scale.
Turning ambiguity into decisions and building teams that ship the systems growth runs on. Currently setting product and design direction at an AI-native intelligence company; previously led product design at Meta, Pinterest, and CNN Mobile.
Work
The standard four teams shipped against.
Performance+ made automation something advertisers could trust.
Signals, not constraints.
Advertisers were asking for controls that would have broken the automation that was working.
The navigation advertisers stopped working around.
Eight organizations, one ads platform, and advertisers routing around its navigation.
Three platforms became one.
Targeting had to get smarter while learning less.
The framework any team could ship with.
Automated ad-delivery advice only works if advertisers listen. They had learned to ignore it.
I turn ambiguity into decisions teams can trust.
Practice & Ventures
Bayesian Leaf
My product and design practice for AI-native teams, and where I sharpened a point of view: the problem is rarely design, it's decision infrastructure. Standing product and design direction with an AI-native client, and a diagnostic that performs the method in public.
Chronicles of Sage Orange In open beta
An audio drama about time travelers, built on an AI narrative system I designed end to end: it verifies real historical facts, then feeds a narrative and character-relationship engine so every adventure recalls the last.
Presence In closed beta
Rule-based location sharing for close friends. No tracking, no broadcasting.
Endorsements
“Always 3 steps ahead, Hew is a true mastermind and strategic connector who innately identifies gaps, opportunities and patterns across a product.”
“An exceptional strategic and systems thinker. Hew's powerful strategic vision consistently lands with leadership.”
“Incredibly insightful and helpful. A truly gifted mentor. Couldn't recommend more.”
“Matthew is an expert at coming up with elegant solutions for solving large & complex design problems.”“Update: we're now colleagues.”
Reviews on LinkedIn, ADPList, and IGotAnOffer.
Writing
Essays on decision infrastructure and building AI-native products.
Read moreThe missing primitive isn't a fork. It's a bookmark.
About
Hew Suber
For seventeen years, I've designed the systems that decide: the ad platforms at Meta and Pinterest, the operations behind Opendoor, mobile news at CNN. I'm proudest of Performance+, the automation suite I built at Pinterest, and the team I grew to carry it well past me. I lead to make a team faster, not more dependent on me. I now run Bayesian Leaf, a product and design practice for AI-native companies. If you're building something where this kind of depth matters, as a partner or inside your team, I want to hear about it.