Résumé · Atlanta, Georgia
Product leader. AI-native monetization and 0 to 1 growth (building products from scratch) across consumer and operational systems. Seventeen years, counted from CNN in 2009.
The through line is decision systems. Ad platforms, operational tooling, and automation all share one job: turn ambiguity into decisions a person can trust. I design the system that decides, the interface that explains it, and the team that ships it.
Frameworks over heroics. The work that lasted was built to be adopted by others: the Optimal Setup Framework that turned campaign intent into good defaults, the navigation operating model, the recommendation framework at Meta. Build the team, build the system, let it compound.
Trust is a feature. Automation earns adoption when it is optimal by default, flexible when needed, and honest about what it knows. That principle shipped as product at Pinterest and Meta, and it now shapes how I build for AI-native companies.
Product architecture and decision infrastructure for AI-native companies: direction, design, and implementation from a single operator.
Lead design and product direction with product and engineering. Drive 0 to 1 product decisions, turning raw model capability into usable product.
Created Performance+, Pinterest's flagship ads automation suite: $600M+ revenue to date, 57% over the first-year target. Led 6 designers through a leadership transition; secured 7 projects on the H2 roadmap with Director and VP leadership; drove 30% faster delivery. Built the Optimal Setup Framework, the org's shared mental model. Created the Value Expression framing, advertiser priorities as signals rather than hard limits, a $104M Q4 contribution. Led the MegaNav navigation redesign to full rollout, and CTV plus offsite strategy after the TVScientific acquisition.
Led the research defining the end-state blueprint for operational modeling and service design behind Opendoor's home-transaction operations: back-end operational product in a business built on speed and trust.
Led the audience management redesign through a critical privacy transition; mentored a team of 5. Designed the Mid-Flight Guidance framework, advice delivered while a campaign is still running, and the delivery insights system adopted across ads surfaces. Launched 7 projects including Value-Based Lookalikes and WhatsApp for Business, WhatsApp's first monetization effort.
Led product, product marketing, and operations. Raised $400K in angel funding, recruited the founding team, and brokered partnerships with Micros and WorldPay US.
Lead UX and interaction designer for CNN Mobile; redesigned the iOS app for the iPhone 5 launch: a 7% lift in ad revenue and 25% more article read-through. Earlier: iReport and Election Center; contributor to the 2008 Peabody-winning politics coverage.
Coursework in strategic AI for business, human-centered AI and design, AI ethics, and corporate strategy. Capstones on Pinterest's AI value chain and causal inference.